Abby Kaplan, Content & Design Strategist



Abby was born and raised in Newton, Massachusetts and has lived in Austin for nearly 9 years. As a Content & Design Strategist at Wondercide, she plans and executes much of the brand’s writing and graphics with the Marketing team.

Her dog Kiley is her first dog ever, and they’re a fairly inseparable pair. Kiley is a 5-year-old Maltipoo who comes to work at Wondercide every day.



Q & A

Are you related – even distantly – to anyone famous?

I don’t think I am, but my grandfather was the chiropractor for Justin Guarini’s family, so I got to sit with them at the American Idol concert when I was in middle school. A bunch of people sitting nearby asked me if I was Justin’s sister, so my tween dream pretty much came true at that point.

Where do you volunteer?

I volunteer at Austin Pets Alive! I started out fostering dogs but now I either walk dogs at the animal shelter, take them on field trips, or help with marketing them to the public.

What’s your favorite karaoke song?

“Rehab” by Amy Winehouse (RIP)

Your #1 quote?

“In order to be irreplaceable, one must always be different.” – Coco Chanel