As Seen on Shark Tank!
From getting on the show, to prepping for airing, to life after Shark Tank!
In March 2016, Wondercide braved the world of reality TV, and we are so happy to share the fruits of this crazy, huge experience with you. We submitted our application over 18 months ago with more than 40,000(!) other companies. Only 120 of those made it to air, so you can see why we are so excited to have been given this amazing opportunity to share our message with the world!
APPLYING FOR SHARK TANK
We actually got this wonderful opportunity the old-fashioned way – by applying through the ABC website! People wonder what the secret is to getting your application read, and the key is just to follow instructions to the T. The process really works! We got the call from Shark Tank casting literally a matter of hours after Luna, the founding Wonderpup (and the reason Wondercide exists!), passed away. We carried on in her memory and could feel her supporting us every step of the way from The Rainbow Bridge. The application process went from March 2014 until we stood in front of The Sharks in early June 2015. Throughout the whole process, we were also fully focused on growing Wondercide as a business, so let's just say there were a LOT of long hours!
PREPARING TO AIR
This was a once-in-a-lifetime opportunity for Wondercide, so we knew how important it was to make the most of it. To get ready for the big day of filming, we watched every episode, wrote every question ever asked, focused specifically on other consumer packaged goods companies, studied each of the Sharks' previous deals, preferences, and mannerisms, pulled together every metric for our business for the last 5 years and drilled each other to perfect our pitch.
There are over 40,000 applicants every season, and only 120 make it to air. So, that's a 0.3% chance that you’ll get all the way through! As you move through each step of the process, there's no guarantee that you'll keep going, so you just have to be careful about what you're investing in terms of time and resources. Up until we got our plane tickets, we weren't sure if it would really happen. And we are so grateful that it did!
When it came to the actual airing of the episode, preparation included everything from testing the website for high traffic, to prepackaging Shark Tank kits, to scheduling our team to answer a massive influx of phone calls and emails. While we were certainly expecting things to pick up, we could never have predicted just how crazy it would get. On the night Wondercide aired on Shark Tank, orders were up 2,000%!
We are incredibly thankful for this chance to reach such a gigantic audience and educate our customers about the importance of using safe products for your family and pets. Our hope is really that it becomes commonplace to protect the ones you love without poisons.
WONDERCIDE'S SHARK TANK WATCH PARTY
We invited 300 of our closest friends and colleagues to watch our Shark Tank episode with us for the first time ever at Wondercide HQ. We also live-streamed the whole party for all our favorite people – and pets – who couldn't make it to the party. It was amazing to be surrounded by all our supporters (in person and virtually) during the big day. (You can see some photos from the party at the bottom of the page!)
WONDERCIDE SHARK TANK DEBUT IN THE NEWS
March 24, 2016
On Friday, March 18, 2016, Wondercide Founder and CEO Stephanie Boone and business partner and CMO Laura Alter appeared on ABC’s Shark Tank seeking $500,000 in exchange for 5 percent equity to grow retail distribution of its line of safe and effective pesticide alternatives for pets, people, and property.
March 24, 2016
Entrepreneurs can get ideas in unexpected ways. The inspiration for Stephanie Boone’s startup came from her beloved dog Luna. When the Akita Husky began suffering from skin issues and then liver and kidney failure in 2008, Boone’s veterinarian told her it was the result of prescription flea and tick medicine.
March 24, 2016
Stephanie Boone and Laura Alter, co-owners of Wondercide, a chemical-free, organic pest control product, are hoping the $500,000 they were given on the ABC television series, “Shark Tank,” will help them make their product more widely available.
March 23, 2016
Stephanie Boone, Wondercide founder and CEO, and Laura Alter, business partner and CMO, appeared on ABC’s “The Shark Tank” seeking $500,000 in exchange for 5 percent equity to grow retail distribution of its line of safe and effective pesticide alternatives for pets, people and property.
March 21, 2016
Instead of the typical 100-200 new orders awaiting them on a Monday, the founders of an Austin startup came into the office this week and found more than 5,000.
March 20, 2016
The Wondercide team has secured a deal with Shark Tank investor Lori Greiner, with Greiner offering $500,000 in exchange for 3 percent equity in the company and a 50-cent royalty on every unit sold until the investment is repaid. The deal puts the company’s valuation at $16.6 million.
March 18, 2016
Wondercide, which produces natural pet care products to keep Fido tick and flea free, is set to join an exclusive club Friday as the latest Austin business to pitch to investors such as Mark Cuban and Lori Greiner on the ABC-TV show "Shark Tank."
March 16, 2016
What if there was a safe way to keep pests away that was truly natural and actually worked? One that you didn’t mind putting on your dog to keep away mosquitos and ticks? Well, this Friday, March 18th, 2016, Wondercide will be in front of the sharks to talk about their all natural Flea, Tick & Mosquito Treatment products (9 pm – 10 pm ET, ABC). Don’t miss this episode!
Pesticides are used to control the nuisance and damage caused by pests. All pesticides are toxic and poisonous to be effective. Thus, pesticides are hazardous to you, your pets and the environment. As a pet parent, you must have an understanding of harmful exposure to toxic pesticides. You many not be aware but these exposures occur right in your own home.
March 10, 2016
The makers of natural pest control products for your pets and home, Wondercide is making waves on an upcoming episode of the hit TV series, “Shark Tank.”
March 10, 2016
Choosing safe products for our pets and homes has never been more important, thankfully there’s Wondercide! - See more at: http://moderndogmagazine.com/blogs/modern-pets/wondercide-appear-shark-tank#sthash.YAohIG1K.dpuf
March 8, 2016
You’ve heard us talk about the all-natural pest control collection from Wondercide before and there’s a good reason why - they offer the only safe, effective way to naturally protect your home and pets with solutions for pest control! - See more at: http://www.petsweekly.com/humans/diy/1291-wondercide-pest-control-to-appear-on-sharktankabc#sthash.PjKc90i5.dpuf
WHAT'S NEXT FOR WONDERCIDE?
Since airing on Shark Tank, Wondercide has continued to grow quickly, improved our Flea & Tick for Pets + Home scents, and added some awesome people to our team. We're also available at more and more independent retailers and holistic vets across the country every day, making it easier for you to pick up Wondercide where you live and get expert assistance from the staff members who work there! With all the publicity we've been lucky to receive, we are more focused than ever on spreading our message about the dangers of chemical pesticides and promoting our safe alternatives!